targeted advertising
Warto Razem Medical
Network of private clinics in Poland
Warto Razem Medical - Modern medicine of the European levelThe clinic provides free medical care and also has a number of private services.
task:Involve people (Ukrainians) to sign a declaration with the clinic. Promote private clinic services such as: E-Prescription, E-Visit, E-Hospital, etc.
initial data:Previously, the client was not engaged in promotion.
what we did:1. Development of an advertising strategy Many people in Poland do not know about free medicine, or do not know how to use it. To do this, you need to launch an advertising company with the disclosure of this topic. We developed USP - Your family doctor in Poland. Also, many people are looking for a solution to their health problems on Google.
2. Working with audiences The idea of a family doctor immediately began to give results, literally 15 minutes after the launch, and it was only necessary to expand the audience. Promotion of E-Services has been divided into several groups: -Direct search queries -Search for solutions but not services -Search for a clinic or doctor
3. Advertising optimization To promote the declaration, we developed more than 30 creatives with different messages and drivers in the process of work, and they all worked, each for its own audience. For 3 months of work, we completed the semi-annual plan and stopped advertising. In the process of promoting E-services, the most effective group turned out to be "Search for a clinic or doctor."
результаты:
90 days
duration of the project
2340
number of applications per period
$ 1,11
average cost of an application
$ 20
average revenue per sale
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