targeted advertising
Shishkin Hotel
Eco-hotel in a pine forest
Shishkin Hotel - oxygen resort in a pine forestShishkin is a hotel complex, located at a distance from all big cities, among a pine forest and on the river bank.
It offers its guests SPA, aquatherapy, horseback riding, outdoor activities, trekking, etc.
The main advantage is the untouched coniferous forest, spring water, and the cleanest river with a sandy shore.
task:It is necessary to attract guests for 95% loading of the hotel complex.
initial data:Previously, the manager of the company was engaged in promotion, they did not launch it in a complex way. We used the promotion of publications in the work.
what we did:1. Strategy development
To get started, we decided to use the "Maximum impressions" goal, which is great for advertising to a wide audience. After that, you need to collect all the traffic data and attract customers with cheaper retargeting and creating a look-a-like target audience.
2. Working with audiences
During the work of advertising campaigns, various cold audiences were tested, such as:
holidays in the mountains;
parents;
look-a-like;
leisure;
wide.
It is impossible to single out leaders in terms of efficiency, since all 5 audiences give a good result. Each of the audiences brought cheap traffic, which was then converted from remarketing.
результаты:
271 days
duration of the project
4673
number of applications per period
$ 4,22
average cost of an application
$ 64
average income
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