Firusas fashion storeOnline store of fashionable women's clothing
Firusas - discover the world of new fashionThe company sells fashionable women's clothing from European designers. Presents the latest collections of Dorothee Schumacher, Max Mara, Fabiana Filippi, Lisa Yang, Akris Punto, Veja, Proenza Schouler, MSGM, Marni, Colville, Bogner, MM6 Maison Margiela, Missoni, Yuzefi and many more.
task:Set up advertising campaigns on social networks Facebook and Instagram. Set up merchant remarketing. Determine an effective strategy for obtaining the maximum number of sales at the minimum price. Ensure a steady stream of sales.
initial data:Before contacting our agency, the company was already engaged in targeted advertising on its own.
what we did:1. Strategy development The customer independently launched advertising on the audience: -Women 25-55 are interested in fashion -Women 25-55 are interested in beauty. However, this audience turned out to be too wide and ineffective. No one was engaged in advertising optimization by trusting Facebook algorithms. During the test period, we started working with the most popular brand in sales. The traffic was conducted in the test mode for the main, catalog and product card, the traffic to the catalog turned out to be the most effective. Direct advertising on facebook did not give the desired results for two months. Therefore, for the basis of new companies, we chose look-a-like audiences from the pixel, which became the main audience for advertising. Gradually narrowing the audience, the cost of the sale fell. 2. Working with creatives Static banners, ring banners, videos and animations were tested to determine the most effective format. Thanks to a large number of photos and videos in high quality, we were able to regularly update the visuals and refresh advertising campaigns. We also tested the approach using the most native creatives — just photos or videos of things. This approach worked well with video reviews, in which the video is without design and plates (with the exception of information about the discount).
150 daysduration of the project
1690number of applications per period
$ 11,7average cost of an application
$ 270average revenue per sale
FIRUSAS Online store for designer clothes
Security and safety Private security company
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1 / 5
Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!see full review
Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics. They do a good job and honestly, I recommend.see full review
Julia NovikHead of Marketing Department Magr Auto
We thank the marketing agency - PODA AGENCY for the work done. In practice, professionalism in setting up and maintaining GA was shown. The RK was created quickly and within the stated time frame. The results were visible from the first week. I recommend!see full review
Olga BushayNails Art Beauty Salon Owner
I am satisfied with the development of the site. I really liked the proposed design. All desired nuances are taken into account. Delivered within the stipulated time frame. After that, I repeatedly applied for the necessary current changes.see full review
Roman SuknitskyDirector of Truck Expert
I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.see full review