targeted advertising
Beelin City
Construction, sale of apartments and cottages
Berlin City - real comfort is in the detailsA construction company that independently sells real estate.
The company focuses on the construction of cottages and apartment buildings.
task:Bring applications from people who are interested in buying cottages or apartments and investing in real estate.
initial data:Prior to working with us, the client's advertising campaigns generated leads for him on average $17. Worked with the goal of generating leads for cold and warm audiences.
what we did:1. Analysis and development of a launch strategy
As the main advertising campaign, the tools "Conversion" to the site and "Lead Generation" (lead form) were proposed. Later, after a sufficient number of warm audiences had accumulated, which interacted with the brand’s pages on social networks and went to the website, remarketing advertising was launched with the “Reach” goal. This goal is great for working with narrow audiences, because you can set the frequency of ads shown per user.
For the lead form, we used an offer with a free consultation, as well as a PDF presentation for filling out the form.
2. Working with audiences
During the work of advertising campaigns, various cold audiences were tested, such as:
real estate;
entrepreneurship;
look-a-like;
investments;
wide.
It is impossible to single out leaders in terms of efficiency, since all 5 audiences give a good result. When one of the working audiences drops, we switch to the next one in order to maintain a positive trend in the receipt of targeted applications.
Advertising is shown both separately in Chernihiv and in the entire region. Communication is also tested separately in Ukrainian and Russian.
результаты:
240 days
duration of the project
1552
number of applications per period
$ 10,4
average cost of an application
$ 36000
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