contextual advertising
Mykeratin
Online store of professional hair cosmetics
Mykeratin - the best hair cosmetics from masters for mastersWholesale and retail online store of professional hair cosmetics. They are official distributors on the territory of Ukraine of the brand ECKOZ professional (Bottoplex, Max Blowout) USA, BotoxO2Farm, Spain.
task:Increase sales using an online store, attract the target audience (professional hair restoration specialists), using new traffic sources, including Google
initial data:Previously, the client was engaged in independent promotion on Instagram, too narrow a segment did not allow effective promotion using targeted advertising on Instagram/Facebook
what we did:1. Development of an advertising strategy
It is necessary to connect the company to the Google Merchant Center, set up Google Shopping in order to effectively promote products. Set up multi-channel attribution in the analytics system, since linear attribution does not provide retrospective statistics. Conduct a competitive analysis of traffic sources and advertising competitors.
The main bet is made on Google Shopping because of the low cost per click and targeted queries. But we weren’t going to miss out on brand queries either, so we set them up too.
2. Working with audiences
We immediately identified 5 main groups:
-Masters who buy the tool every month
-Masters who are looking for compositions by hair type
- Brand inquiries without a specific product name
-Accessories for craftsmen
- Compounds for spill
3. Ad optimization
From the very first day, advertising began to bring up to 20 orders daily, a large amount of traffic and high conversion, thanks to which the weaknesses of this approach quickly became visible.
People were interested in the specific formulations of a particular brand, not the brand in general.
We quickly carried out a new segmentation not only by brand, but also by product type (keratin, botox, nanoplasty), they were the most cost-effective and brought the best results.
результаты:
630 days
duration of the project
9600
number of sales per period
$ 2
average selling price
$ 50
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Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!
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Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics.
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Olga BushayNails Art Beauty Salon Owner
I am satisfied with the development of the site. I really liked the proposed design. All desired nuances are taken into account. Delivered within the stipulated time frame. After that, I repeatedly applied for the necessary current changes.
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I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.
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