targeted advertising
ION SOLAR
Design and installation of home solar power plants and commercial SES
ION SOLAR - the best and proven solutions in green energyION SOLAR has been designing and installing solar stations since 2012, which are characterized by high energy generation and long service life.
task:Setting up advertising campaigns on Facebook and Instagram in order to attract applications for the installation of solar power plants.
initial data:Prior to our joint work, the company turned to freelancers. For a year of attempts, advertising has not yielded tangible results. Over $14,000 was spent on marketing per sale. The net loss for the year was -12,000$. And word of mouth, as the main sales tool, ceased to meet the needs of the business.
what we did:1. Strategy development
Since initially the client did not have a selling website, we decided to launch it on a lead form.
As part of the development of the strategy, 4 groups of audiences were identified by interest:
Agronomy, farming.
Business, entrepreneurship.
Solar energy.
Technology, ecology.
The main drivers for making a purchase for the user were: earning money, achieving autonomy and saving.
2. Working with the audience
All four interest groups showed themselves at a high level. The launches were organized through budget optimization at the campaign level. Due to this, it was possible to demonstrate stable results during all periods of work, because the audience that burns out begins to receive less budget, and, consequently, other groups have more traffic.
To expand the audience, we shifted the age thresholds and added interests in accordance with the positions of users: business owner, business founder, CEO, executive director. Due to the large sample, we managed to further reduce the price of a lead.
3. Working with creatives and lead form
After increasing the frequency of impressions, interest groups were merged into one with the launch of dynamic creatives. This approach immediately gave a large number of leads, but over time, the campaign burned out, since all the traffic went to a few of the most successful creatives.
As part of testing, we translated all communication into Ukrainian, due to which we were able to involve an additional audience and reduce the cost per lead.
To receive high-quality applications, we complicated the lead form with additional questions:
Where do you want to install a solar power plant?
What capacity do you want to install a solar power plant?
Thus, it was possible to cut off the audience, which is simply interested in learning about the topic of solar power plants.
результаты:
450 days
duration of the project
1380
number of applications per period
$ 3,27
average cost of an application
$ 17 000
average revenue per sale
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Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!
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Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics.
They do a good job and honestly, I recommend.
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Julia NovikHead of Marketing Department Magr Auto
We thank the marketing agency - PODA AGENCY for the work done. In practice, professionalism in setting up and maintaining GA was shown. The RK was created quickly and within the stated time frame. The results were visible from the first week. I recommend!
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I am satisfied with the development of the site. I really liked the proposed design. All desired nuances are taken into account. Delivered within the stipulated time frame. After that, I repeatedly applied for the necessary current changes.
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I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.
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