contextual advertising
ION SOLAR
Design and installation of home solar power plants and commercial SES
ION SOLAR - the best and proven solutions in green energyION SOLAR has been designing and installing solar stations since 2012, which are characterized by high energy generation and long service life.
task:Set up and optimize contextual advertising to increase the number of applications for the installation of solar stations.
initial data:The company has already used freelancers, but the results did not meet the needs of the business. Therefore, in order to improve efficiency and increase sales, the company decided to turn to our agency.
what we did:1. Development of an advertising strategy
Initially, we decided to set up advertising by station types (network, hybrid, standalone) and focus on what power is needed and for what.
Customers often write to Google "solar station for home 10 kW"
So we immediately segmented people to understand which audience would be the most profitable. A separate company was also used to make money on the CES at a feed-in tariff. The time to make a purchase decision is large from 2 months, and we immediately set up an audience gathering for remarketing so as not to lose interested people.
2. Working with audiences
Stations for home up to 20 kW and stations for earning turned out to be the most effective, however, although the audience for business showed itself worse than the others in terms of the amount of traffic and leads, the average check there was 3 times higher.
3. Ad optimization
Grouped lists of “minus words”. Increase the percentage of impressions to 96% for the most effective groups and ads. We generated new ads to increase targeted traffic for the main queries, thanks to which the CTR increased from 9% to 19.6%.
We divided the companies according to the type of match, since the queries were too broad, although they gave up to 50% of leads, but they were difficult to optimize. Therefore, we increased the bid for key queries, previously moved all queries there, and in broad compliance artificially reduced the cost of a click, receiving only the necessary queries due to the quality of advertising.
результаты:
570 days
duration of the project
2223
number of applications per period
$ 3,5
average cost of an application
$ 19 000
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Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!
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Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics.
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