website development
FIRUSAS
Online store for designer clothes
FIRUSAS fashion online storeFirusas is a chain of fashion stores in the capital of Austria, Vienna. The company has big and long-term development plans. This required a refresh of the online store.
target:We started a partnership to develop a basic online store to get you started on your journey online. The project should combine many third-party integrations from payment and CRM systems to delivery services. The trick is to design all this correctly, work out the interface and start working on the design itself.
task:•Create an effective corporate identity - logo, font, palette and style-forming elements.
•Scale elements to all brand carriers.
•Develop a multi-platform interface.
•Develop a user-friendly interface that will shorten the user's path from entering the site to making a purchase.
solution:We decided to develop the site from scratch, with our own design and backend. The reason for this was the impossibility of integrating with all the necessary services on classic solutions. To provide functionality and opportunities for project scaling and process automation.
Updated and simplified design:We decided to simplify the design and give site users the opportunity to see the advantages of the company. They told them what to look for when choosing a CES and how to properly relate to the cost of the station.





Modern and fashion e-commerce design:Interfaces are made according to the canons of modern design for the fashion industry. Fresh, ideological, spacious, minimalistic, with correctly placed accents, the site combines the convenience of classic e-commerce logic and the wow effect of the fashion world.






What turned out:After the release of the site, it showed encouraging results in terms of marketing indicators with a CR of 1.2%, which is 18% above average for the industry.Автоматизация процессов, таких как загрузка товара со склада, разметка страницы для SEO и тп. позволили оптимизировать работу компании и более эффективно работать с меньшей командой.
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