contextual advertising
Truck Expert
Sale, repair and maintenance of tractors and special equipment
Truck Expert - station for the sale and service of spec. technologyThe company has a wide range of services. From the sale of tractors and their selection, to repair and recovery after an accident.
task:To develop new lines of business, namely the fitting of equipment and their sale. And also, to support the client's turnover in existing areas (repair, service).
initial data:Basically, the company was engaged in cold sales or promoted through word of mouth. But there weren’t enough clients for development, so it was decided to actively develop new directions, through advertising and digital tools.



what we did:1. Development of an advertising strategy
The first thing to do was to create a modern site with examples of cars that you can buy and automate the collection of leads for their further movement through the funnel.
We came up with a trade offer together with the client, which would separate us from competitors.
Since the process of selecting equipment takes a long time and people often forget, we made an automated mailing of offers for those who did not become a client.
We launched dynamic remarketing for audiences visiting the site on Youtube and KMC.
2. Working with audiences
-Set up advertising for the delivery and sale of tractors
-Set up ads for semi-trailers and trailers
-Set up advertising on tractors
-Set up general advertising for specials. technique
-Set up CMS on thematic sites
3. Ad optimization
In the process of work, we identified key wordings of requests that brought applications and singled them out into a separate company and increased the rate in order to increase the number of clicks and, accordingly, customers for key requests. Less efficient companies with low-frequency or inefficient requests were combined into a separate group with a reduced rate to optimize costs.
In the process of work, we added dynamic remarketing, which gives us leads for $0.20.
For more accurate optimization of advertising and increase in efficiency, we implemented CRM with end-to-end analytics.
результаты:

1020 days
duration of the project
7480
number of applications per period
$ 1,5
average cost of an application
$ 18000
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