contextual advertising
Truck Expert
Sale, repair and maintenance of tractors and special equipment
Truck Expert - station for the sale and service of spec. technologyThe company has a wide range of services. From the sale of tractors and their selection, to repair and recovery after an accident.
task:To develop new lines of business, namely the fitting of equipment and their sale. And also, to support the client's turnover in existing areas (repair, service).
initial data:Basically, the company was engaged in cold sales or promoted through word of mouth. But there weren’t enough clients for development, so it was decided to actively develop new directions, through advertising and digital tools.
what we did:1. Development of an advertising strategy
The first thing to do was to create a modern site with examples of cars that you can buy and automate the collection of leads for their further movement through the funnel.
We came up with a trade offer together with the client, which would separate us from competitors.
Since the process of selecting equipment takes a long time and people often forget, we made an automated mailing of offers for those who did not become a client.
We launched dynamic remarketing for audiences visiting the site on Youtube and KMC.
2. Working with audiences
-Set up advertising for the delivery and sale of tractors
-Set up ads for semi-trailers and trailers
-Set up advertising on tractors
-Set up general advertising for specials. technique
-Set up CMS on thematic sites
3. Ad optimization
In the process of work, we identified key wordings of requests that brought applications and singled them out into a separate company and increased the rate in order to increase the number of clicks and, accordingly, customers for key requests. Less efficient companies with low-frequency or inefficient requests were combined into a separate group with a reduced rate to optimize costs.
In the process of work, we added dynamic remarketing, which gives us leads for $0.20.
For more accurate optimization of advertising and increase in efficiency, we implemented CRM with end-to-end analytics.
результаты:
1020 days
duration of the project
7480
number of applications per period
$ 1,5
average cost of an application
$ 18000
average revenue per sale
similar projects
FIRUSAS Online store for designer clothes
Security and safety Private security company
Not sure which promotion is right for you?Sign up for consultation!
Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!
see full review
Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics.
They do a good job and honestly, I recommend.
see full review
Julia NovikHead of Marketing Department Magr Auto
We thank the marketing agency - PODA AGENCY for the work done. In practice, professionalism in setting up and maintaining GA was shown. The RK was created quickly and within the stated time frame. The results were visible from the first week. I recommend!
see full review
Olga BushayNails Art Beauty Salon Owner
I am satisfied with the development of the site. I really liked the proposed design. All desired nuances are taken into account. Delivered within the stipulated time frame. After that, I repeatedly applied for the necessary current changes.
see full review
Roman SuknitskyDirector of Truck Expert
I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.
see full review