contextual advertising
Osnova-Bud
Construction and sale of real estate
Osnova-Bud - housing in which you want to liveThe company has been on the construction market for 15 years, carries out design and construction with a full range of specialized works, from drafting a house to putting it into operation.
task:Due to the activity of competitors and falling demand, the first task is to increase the share of impressions in the advertising network.
The second task is to launch targeted advertising on new buildings of the company, the goal is to attract customers to the sales center and to view housing.
initial data:Previously, the client used the services of freelancers.
There was a lack of structured work, reporting. The client wanted a single solution and integrated work.
what we did:1. Development of an advertising strategy
The collection of semantics and market analysis showed that it is necessary to launch ads for the target percentage of impressions in the top position and for the percentage of clicks so that people interact with the company as often as possible.
2. Working with audiences
Set up ads for several audiences:
-Targeted requests of LCD companies
-Requests for LCD competitors
-Search for new apartments
-Search for used apartments
We created audiences for dynamic remarketing for each residential complex separately.
3. Ad optimization
We completed the main task in terms of the percentage of traffic and impressions by quickly increasing traffic by 250% and getting a percentage of impressions of 99% for targeted queries.
The main work in optimization concerned applications for the purchase of real estate.
Thus, we have developed a funnel for greater customer retention.
Search for housing-View residential complex on the site-Remarketing-View apartments in the residential complex-Remarketing-Invitation to view-Remarketing-Favorable offers on installments and loans-Remarketing-Limited balance of apartments in the residential complex
результаты:
180 days
duration of the project
1190
number of applications per period
$ 4,86
average cost of an application
$ 34000
average revenue per salesimilar projects
FIRUSAS Online store for designer clothes
Security and safety Private security company
Not sure which promotion is right for you?Sign up for consultation!
Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!
see full review
Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics.
They do a good job and honestly, I recommend.
see full review
Julia NovikHead of Marketing Department Magr Auto
We thank the marketing agency - PODA AGENCY for the work done. In practice, professionalism in setting up and maintaining GA was shown. The RK was created quickly and within the stated time frame. The results were visible from the first week. I recommend!
see full review
Olga BushayNails Art Beauty Salon Owner
I am satisfied with the development of the site. I really liked the proposed design. All desired nuances are taken into account. Delivered within the stipulated time frame. After that, I repeatedly applied for the necessary current changes.
see full review
Roman SuknitskyDirector of Truck Expert
I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.
see full review