contextual advertising
Osnova-Bud
Construction and sale of real estate
Osnova-Bud - housing in which you want to liveThe company has been on the construction market for 15 years, carries out design and construction with a full range of specialized works, from drafting a house to putting it into operation.
task:Due to the activity of competitors and falling demand, the first task is to increase the share of impressions in the advertising network.
The second task is to launch targeted advertising on new buildings of the company, the goal is to attract customers to the sales center and to view housing.
initial data:Previously, the client used the services of freelancers.
There was a lack of structured work, reporting. The client wanted a single solution and integrated work.



what we did:1. Development of an advertising strategy
The collection of semantics and market analysis showed that it is necessary to launch ads for the target percentage of impressions in the top position and for the percentage of clicks so that people interact with the company as often as possible.
2. Working with audiences
Set up ads for several audiences:
-Targeted requests of LCD companies
-Requests for LCD competitors
-Search for new apartments
-Search for used apartments
We created audiences for dynamic remarketing for each residential complex separately.
3. Ad optimization
We completed the main task in terms of the percentage of traffic and impressions by quickly increasing traffic by 250% and getting a percentage of impressions of 99% for targeted queries.
The main work in optimization concerned applications for the purchase of real estate.
Thus, we have developed a funnel for greater customer retention.
Search for housing-View residential complex on the site-Remarketing-View apartments in the residential complex-Remarketing-Invitation to view-Remarketing-Favorable offers on installments and loans-Remarketing-Limited balance of apartments in the residential complex
результаты:

180 days
duration of the project
1190
number of applications per period
$ 4,86
average cost of an application
$ 34000
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