contextual advertising
G-tuning
Car tuning salonG-tuning - we make cars more confidentThe company is engaged in protective tuning of a car. Pasting with anti-gravel film, anti-theft protection, noise isolation, headlight protection, etc.
task:Setting up advertising campaigns in order to attract more customers to the company's services.
initial data:Previously, the company promoted only through aggregator sites.
what we did:1. Development of an advertising strategy
Set up advertising campaigns for the company's services.
Launched advertising companies to find an independent solution to the problem. The idea is that a person who is looking for a solution to a problem in a car can find a solution in the company's services.
In order to simplify the work of the manager, they suggested changing the offer of services to the client, from individual to package.
We made a company website for receiving applications and promotion in Google.
2. Working with audiences
All companies worked efficiently, however, due to the low awareness of people in car protection, some services were incomprehensible.
There were most questions about anti-theft systems and anti-gravel films. It was necessary to convey to customers what is the difference between an alarm system and an anti-theft system, and why it is worth pasting a car with a protective film.
3. Ad optimization
To make it easier to get to know the company and its services, we made minimal suggestions for getting to know the company, and already being in the salon, the person learned more detailed services of the company.
результаты:
240 days
duration of the project1272
number of applications per period$ 4,2
average cost of an application$ 800
average revenue per salesimilar projects
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