AutoplusgarageNetwork of multi-brand car services in Poland
Autoplusgarage - a network of professional car servicesMulti-brand car services engaged in the maintenance and repair of cars.
task:Attract new customers to the company's services. Retain loyal customers and attract in the off-season. Set up advertising campaigns for new company services (turbine repair, cleaning and replacement of particulate filters, etc.)
initial data:The main source of customers was "The Good Mechanic", which was the problem. High competition on this site, without the ability to stand out from competitors due to advantages.
what we did:1. Development of an advertising strategy After studying the business and the needs of the client, it was decided to divide advertising into two large companies: the first - general search queries for finding a car service; the second - narrow ad groups for each service service separately. A company for broad search queries can provide a sufficient amount of traffic, but high competition will not allow it to be redeemed at a cost-effective cost. A narrow service company will allow you to buy the most relevant traffic cheaply, but there will not be much such traffic and it will not be able to provide the required volume of customers on its own. 2. Working with audiences As a result of our work, we have identified the following promising ad groups: -Auto electrician -Change of oil -Engine repair -Repair of turbines -Change wheels -Diesel service -Car service (Wide) Companies in Russian turned out to be just as effective. 3. Ad optimization At the first launch of advertising, we immediately identified the most effective services for promotion. It also turned out that customers who come for service often stay for car repairs, so we decided to increase the percentage of traffic received specifically for services. In the second month of work, we decided to test ru traffic and turned out to be right. Competition at the auction turned out to be zero, and the conversion to a client was maximum, so we got clients for less than 5 PLN. In order to reduce advertising costs during the season, we used a loyal audience that has already made conversions on our website. So, a month before the start of the season, we launched CCM and Youtube remarketing for early registration for service maintenance.
540 daysduration of the project
10800number of sales per period
$ 2,3average cost of an application
$ 140average revenue per sale
FIRUSAS Online store for designer clothes
Security and safety Private security company
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1 / 5
Ganzhaman EvgeniyDirector of the G-tuning company
I trusted more than two years ago and have never regretted it. We are constantly at work. They have already created 2 websites for me, helped with the design of pages in social networks, developed a style, we constantly print promotional products. Now we are working closely on promotion in Google. I recommend!see full review
Shevchenko RustamDirector of ION SOLAR
We were looking for an agency to advertise on Google. This agency was recommended by a friend. With the guys quickly agreed on the price and timing. We have been working for half a year, everyone is happy. Initially, they came only for advertising, now we are working more closely. In addition to advertising, we have already made a second site, in the process of setting up end-to-end analytics. They do a good job and honestly, I recommend.see full review
Julia NovikHead of Marketing Department Magr Auto
We thank the marketing agency - PODA AGENCY for the work done. In practice, professionalism in setting up and maintaining GA was shown. The RK was created quickly and within the stated time frame. The results were visible from the first week. I recommend!see full review
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Roman SuknitskyDirector of Truck Expert
I've been working with guys for 2 years now. We made a very high quality website and set up advertising in Google. Thanks to their work, he brought a new direction to profit during the year.see full review